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The effects SAFRA selected to compose the ARTENOVA package
are the result of 40 years of investigation in two directions.
Part of the effort was put into discovering how decorative
feelings were conveyed in the past. That effort led SAFRA
to the rediscovery of effects and techniques typical of
Italy's decorative past, which translated into the rediscovery
of famous (Venetian
Stucco) and less famous (Stucco
Mantovano) products and application techniques developed
through the centuries, whose virtues are now stirring
new interest in the Architectural community worldwide.
In keeping with company philosophy SAFRA complemented
its line of mineral traditional finishes with a line of
authentic earth colorants based on earth pigments and
water. These authentic colorants are therefore unlike
most of the pigments normally available on the market
called Earths (Terre) but actually based on mineral oxides
rather than true earth.
The second part of the effort, by SAFRA's R&D, was
in the development of formulations outperforming the present
market standards in some respect, whether technically or
aesthetically.
In this second family we can surely count products like
AQUARELLO,
a water-based stain, perfectly resistant to graffiti's
and VENEZIANO,
a breathable synthetic Venetian plaster resisting over
50,000 brush strokes, which is retouchable and washable
with virtually any detergent, thus ideal for high-end
public areas (hotel lobbies, corporate buildings etc.)
The following excerpt was assembled with the goal of conveying
to you a basic introduction to ARTENOVA effects:They are
all obtained with water-based finishes, whether mineral,
synthetic or both.Each effect is available in different
formulations, according to the specific application conditions
(e.g. the venetian plaster intended for the restoration
of a historical building will be virtually synthetic chemical-free.
Should it be applied on a non-lime-based substrate, some
resin inside would have to be added. And so on)Thank you
for taking the time to pay a quick visit to the following
excerpt, assembled with the goal of conveying to you a basic
introduction to the ARTENOVA concept.
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EFFECT NAME: CALCENOVA
ARREDO
EFFECT DESCRIPTION: Venetian Plaster
SUITABILITY: Interiors
TOP FEATURES: The mineral finish traditional of
Italian decoration school. Unparalleled breathability and
mold resistance.
INTENDED USE: Luxury environments where warmth of
effect and naturality of the finish are predominant in respect
to mechanical performance.
BINDER: Mineral Lime
APPLICATION: Trowel
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EFFECT NAME: CALCENOVA
EFFECT DESCRIPTION: Venetian Plaster
SUITABILITY: Interiors/ Exteriors
TOP FEATURES: The mineral finish traditional of
Italian decoration school. Unparalleled breathability and
mold resistance.
INTENDED USE: Luxury environments where warmth of
effect and naturality of the finish are predominant in respect
to mechanical performance.
BINDER: Mineral Lime
APPLICATION: Trowel
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EFFECT NAME: Textured
Fresconova
EFFECT DESCRIPTION: Venetian Plaster
SUITABILITY: Interiors/ Exterior
TOP FEATURES: The mineral finish traditional of
Italian decoration school. Unparalleled breathability and
mold resistance.
INTENDED USE: Luxury environments where warmth of
effect and naturality of the finish are predominant in respect
to mechanical performance.
BINDER: Mineral Lime
APPLICATION: Trowel
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EFFECT NAME: Fiorentino
EFFECT DESCRIPTION: Matte finish Venetian Plaster
SUITABILITY: Interiors
TOP FEATURES: Breathable Water-repellent, Extra-Hard,
Extra-Washable, Retouchable in Time
INTENDED USE: Wherever the emotion of mineral plaster
is required, but with extra performance (Luxury Public Environments,
Humid Areas....)
BINDER: Synthetic Water-Based
APPLICATION: Trowel
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EFFECT NAME: VENEZIANO
EFFECT DESCRIPTION: Smoothest Venetian Plaster
SUITABILITY: Exteriors / Interiors
TOP FEATURES: Breathable Water-repellent, Extra-Hard,
Extra-Washable, Self-Polishing. Retouchable in Time
INTENDED USE: Wherever the emotion of mineral plaster
is required, but with extra performance (Luxury public Environments,
Humid Areas....)
BINDER: Synthetic Water-Based
APPLICATION: Trowel
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EFFECT NAME: VENEZIANO
with wax
EFFECT DESCRIPTION: Smoothest Venetian Plaster
SUITABILITY: Exteriors / Interiors
TOP FEATURES: Breathable Water-repellent, Extra-Hard,
Extra-Washable, Self-Polishing. Retouchable in Time
INTENDED USE: Wherever the emotion of mineral plaster
is required, but with extra performance (Luxury public Environments,
Humid Areas....)
BINDER: Synthetic Water-Based
APPLICATION: Trowel
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EFFECT NAME: MARMORINO
EFFECT DESCRIPTION: Extremely Smooth, Semi-Matte Plaster
finish with marble dust
SUITABILITY: Exteriors / Interiors
TOP FEATURES: Extremely Breathable, Natural mineral
finish. Very classical finish, historically more popular in
the northern part of Italy.
INTENDED USE: High-end residential estates where
natural products are required. Luxury public areas where no
special surface abuses are expected.
BINDER: Mineral Lime and Marble dust
APPLICATION: Trowel
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EFFECT NAME: Strange
MARMORINO
EFFECT DESCRIPTION: Extremely Smooth, Semi-Matte Plaster
finish with marble dust
SUITABILITY: Exteriors / Interiors
TOP FEATURES: Extremely Breathable, Natural mineral
finish. Very classical finish, historically more popular in
the northern part of Italy.
INTENDED USE: High-end residential estates where
natural products are required. Luxury public areas where no
special surface abuses are expected.
BINDER: Mineral Lime and Marble dust
APPLICATION: Trowel
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EFFECT NAME: ACQUARELLO
EFFECT DESCRIPTION: Uneven Stain
SUITABILITY: Exteriors / Interiors
TOP FEATURE: Aerosol Graffiti Resistant
INTENDED USE: Urban historical buildings
BINDER: Synthetic Water-Based
APPLICATION: Brush
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EFFECT NAME: ACQUARELLO
with interest
EFFECT DESCRIPTION: Uneven Stain
SUITABILITY: Exteriors / Interiors
TOP FEATURE: Aerosol Graffiti Resistant
INTENDED USE: Urban historical buildings
BINDER: Synthetic Water-Based
APPLICATION: Brush
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EFFECT NAME: MURS
D'ARTE
EFFECT DESCRIPTION: Rustic
SUITABILITY: Interiors
TOP FEATURES: Sound and Thermal insulation capabilities.
Extremely user friendly
BINDER: Synthetic
APPLICATION: Trowel
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EFFECT NAME: MURS
D'ARTE Stone
EFFECT DESCRIPTION: Rustic
SUITABILITY: Interiors
TOP FEATURES: Sound and Thermal insulation capabilities.
Extremely user friendly
BINDER: Synthetic
APPLICATION: Trowel
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EFFECT NAME: ETRURIA
02
EFFECT DESCRIPTION: Textured Matte & shiny
SUITABILITY: Exteriors and Interiors
TOP FEATURES: Elastomeric and Very High scrub resistance and
detergents resistance
BINDER: Synthetic
APPLICATION: Trowel
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EFFECT NAME: TRAVERTINO
EFFECT DESCRIPTION: Subtle, Extremely Smooth. Matte
Plaster finish with marble dust and selected sands
SUITABILITY: Exteriors / Interiors
TOP FEATURES: Extremely Breathable, Natural mineral
finish. Classical of the decorative tradition in Tuscany
and in the central part of Italy.
INTENDED USE: High-end residential estates where
natural products are required. Luxury public areas where no
special surface abuses are expected.
BINDER: Mineral Lime and Marble dust
APPLICATION: Trowel
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EFFECT NAME: Trowel
Mantovano
EFFECT DESCRIPTION: Venetian Plaster
SUITABILITY: Interiors
TOP FEATURES: The mineral finish traditional of
Italian decoration school. Unparalleled breathability and
mold resistance.
INTENDED USE: Luxury environments where warmth of
effect and naturality of the finish are predominant in respect
to mechanical performance.
BINDER: Mineral Lime
APPLICATION: Trowel and brush
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EFFECT NAME: Mantovano
EFFECT DESCRIPTION: Venetian Plaster
SUITABILITY: Interiors
TOP FEATURES: The mineral finish traditional of
Italian decoration school. Unparalleled breathability and
mold resistance.
INTENDED USE: Luxury environments where warmth of
effect and naturality of the finish are predominant in respect
to mechanical performance.
BINDER: Mineral Lime
APPLICATION: Brush with 2 hands busy
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EFFECT NAME:Resin
Mantovano
EFFECT DESCRIPTION: Smoothest Venetian Plaster
SUITABILITY: Exteriors / Interiors
TOP FEATURES: Breathable Water-repellent, Extra-Hard,
Extra-Washable, Self-Polishing. Retouchable in Time
INTENDED USE: Wherever the emotion of mineral plaster
is required, but with extra performance (Luxury public Environments,
Humid Areas....)
BINDER: Synthetic Water-Based
APPLICATION: Trowel
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EFFECT NAME: Stucco
Romano
EFFECT DESCRIPTION: Smooth Venetian Plaster
SUITABILITY: Interiors
TOP FEATURES: Breathable, Water-repellent, -Hard,
Washable, Self-Polishing.
INTENDED USE: Wherever the emotion of mineral plaster
is required, but with extra performance (Luxury public Environments,
Humid Areas....)
BINDER: Synthetic Water-Based
APPLICATION: Trowel
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EFFECT NAME: LIBERTY
EFFECT DESCRIPTION: Matte "Lime-milk"
SUITABILITY: Exteriors / Interiors
TOP FEATURES: Extremely Breathable, Natural mineral
paint. Anti-mold. Hygenizing.
INTENDED USE: Residential estates where natural products
are required.
BINDER: Mineral Lime
APPLICATION: Brush
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Other Lime plasters, with different sands and marble dusts,
different in look and texture, are available -whether purely
natural or with different amounts of resin, according to aesthetic
specification and required performance.
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