effects SAFRA selected to compose the ARTENOVA package are the result of
40 years of investigation in two directions.
of the effort was put in discovering how decorative feelings were conveyed in
the past. That effort led SAFRA to the rediscovery of effects and techniques
typical of Italy's decorative past, which translated in the rediscovery of
famous (Venetian Stucco) and less famous (Stucco Mantovano) products and
application techniques developed in the centuries, whose virtues stirr today new
interest in the Architectural community worldwide.
In line with that filosophy SAFRA complemented
its line of mineral traditional finishes with a line of earth colourants
actually based on earth pigments and water, therefore unlike most of the
pigments normally available on the market, called Earths (Terre) but actually
based on mineral oxydes.
second part of the effort was placed by SAFRA's R&D in the development of
formulations outperforming the present market standards in some respect, whether
technically or aesthetically.
this second family we can surely count products like AQUARELLO, a water-based
stain, perfectly resistant to graffitis and VENEZIANO, a breathable synthetic
ventian plaster resisting over 50.000 brush strokes, retouchable and washable
with virtually any detergent, thus ideal for high-end public areas (hotel
lobbies, corporate buidings etc..)
you for taking the time to pay a quick visit to the following excerpt, assembled
with the only goal of conveying to you a basic introduction to the