venetian plaser italian faux finish  

History of the ARTENOVA products in Luigi's own words.

The main idea of ARTENOVA was to let know to a always bigger audience the wall decoration systems which granted to all the Italian art cities, and above all to Venice during the years of its greatest splendor, that aspect which makes them unique in the world.

Therefore, is this vision more difficult to understand compared to great town planning works which are immediately notices for their beauty, greatness and architectural genius.

ARTENOVA tries to make people see through its products that Venice and other extraordinary Italian of Renaissance cities could be less well-finished and shining without the contribution of the craftsman  painters and of the decorative products of the Italian tradition.

To SAFRA Colors is natural to have a big sensibility on the products of the decorative Venetian tradition as our company was build up 41 years ago in this very region of Venice and so we and our staff have always been breathing the Venetian classic taste.

In a way it has been quite easy to translate in technically suitable production the products of the Italian tradition.

And so products like the spatuled slaked lime (Calcenova and Calcenova arredo – new), Marmorino and the brushed lime (Calce Liberty) and Stucco Mantovano from Mantua, have seen the light. Natural mineral products based on lime, certainly known today all over the world in the most refined decoration.

From the beginning SAFRA Colors had wanted to reproduce these products industrially in observance of the traditional classic formulations with a modern productive process in order to solve some problems not compatible with the present construction systems.

The traditional mineral finishing's have created a big and solid image to the ARTENOVA products from SAFRA Colors and the market for them has been growing in a few years in many European and extra European countries.
Meanwhile we have received many requests of classic decorative effects obtained with synthetic materials in order to get more technical characteristics such as washability to be used in a bigger spectrum of constructions and types of substrate.

New products came to light with very innovative technical characteristics and with a nice finishing aspect very similar to old finishing's.

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