S.p.A. was founded in 1961 by Annibale Sergio Foroni as a manufacturer of
synthetic resins. Since 1965 the production included also powder
resins, glues and tinting pastes. In 1969 SAFRA begun formulating and
manufacturing water-based products -a quite new idea at those times-
with a specific attention to decorative finishes.
the death of Annibale, in 1977, SAFRA was taken care of by his son Luigi
and his brother Gianfranco, both chemists. Gianfranco decided to focus on
the R&D part of the company, while Luigi took over the marketing
and commercial parts. The outcome of such new management led SAFRA to a
SAFRA COLORS SpA is the mother company of a group which includes branch
companies like SAFRA SCHWEITZ, SAFRA DEUTSCHLAND, SAFRA CROAZIA, SAFRA
EAST and SAFRA HOLDING, together with varying degrees of participations in
a number of other leading European manufacturers of decorative finishes.
was a pioneer in the investigation of the lime-based finishes traditional
of the Italian decorative heritage and in 1980 SAFRA begun proposing to
the market the rediscovery of the unique decorative effects achievable
with such family of finishes. The Italian market accepted most positively
such rediscovery and many more paint manufacturers followed suit.
then Gianfranco and his team of researchers concentrated their efforts on
investigating and improving the tinting pastes technology and performance,
together with masterminding a consistent number of decorative effects,
mineral and acrylic water-based. Today SAFRA has a huge portfolio of
formulations, more than 70 different ones of Venetian Plaster alone,
covering a wide range of different looks, textures and technical
decorative finishes which, in SAFRA's opinion, outperform the present
market standards in some major feature have been gathered in specific line
of high-decorative effects called ARTENOVA.
most advanced tinting pastes were collected in the ARTECOLOR