Venetian Plaster Applicator
Long Beach, CA
Cell Phone: 562-394-7431
Toll Free: 877-498-5777
Sheila McGregor studied Marketing at Louisiana State
University and was born and raised in New Orleans. There I developed
a taste for food, European architectural design and the city's
colorful history. New Orleans is known internationally for it's
unique atmosphere. The city is also known for it's similarity
to European antiquity, architecture, stucco finishes, rod iron
embellishments, plazas, fountains and court yards. Much of what
we see in New Orleans is similar to many Southern European countries,
and costal Spain. This was the birth of my passion for age old
After my tour at LSU I pursued a career in clothing
design and marketing. This eventually led to my relocating to
Manhattan in 1973.
In NY city I perused a career in the "private label"
clothing industry. This enabled me to travel the globe. In the
process I was exposed to all of the cultural and architectural
aspects of Italy, France, England, Asia, Israel, South America,
Amsterdam,Germany, Belgium, etc.
I believe my original fascination with Venetian
Plaster and antique painting effects began with the combination
of all of my varying exposure over many years.
However, my real obsession started when a close
friend married a NY restaurateur . Their restaurants specialize
in Northern Italian cuisine which led them to purchase a villa
just outside of Florence in 1989.
During their 2 year restoration I followed the Venetian
Artisans and ultimately became dedicated to pursuing this ancient
trade on a serious level. I WAS HOOKED ON VENETIAN PLASTER. In
1995 I sold my clothing business in NY and moved to California.
It was then that I decided to dedicate as much time as I could
to faux finishing, stenciling techniques, trying to "make" Venetian
Plaster (dry wall mud), or to attempt to make walls look like
Then I discovered Linda and Doyle Self and their
School of Italian Plaster. They took my desire, experience, cultural
exposure, creativity, and pure obsession with wall finishes and
gave it a whole new meaning and me the career I always had always
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