At The School of Italian Plasters your staff will be trained
in the ancient techniques of applying Venetian
Plasters. We teach the traditional European methods which
date back thousands of years. Imagine learning how to create
the beauty of Venice with true Venetian Plaster that will last
The term "Venetian Plaster" was coined in the early
80's here in the USA because of its origins in the Venetian
Region in Italy. "Venetian Plaster" or "Italian
Plaster" usually refers to a polished plaster, either lime
or resin. In Italy, the term "Venetian Plaster" is
not used; the plasters are called "Decorative Stuccos".
Many people call them faux finish,
but because these are true plasters, not faux, we refer to them
as Italian Plaster, Venetian Plaster or Decorative Stucco.
Most of our Venetian Plasters can be used indoors or outdoors
without restrictions. Veneziano
has been nicked named in Italy as The Womens Stucco
because it burnishes to an even gloss with very little effort.
With over 1200 colors there is no way to be disappointed by
such a product.
The class will be a 6 day class and you will learn 20 different
plasters. We will also teach the latest techniques we learned
on our last trip to Italy. You will leave with a total of 32
sample boards to show your prospective clients. Included in
the class will be the new Metallo plasters which consist of
6 golds, 6 coppers, 6 silvers, 6 bronzes and a verde. These
new Metallo plasters are like nothing on the market today.
Our service does not stop with just the training. We share
with you what has worked for us, including actual pricing for
all of the plasters and a business plan to help you market yourself.
This is a proven plan that we successfully use ourselves. After
you take the class you will receive a nine DVD set containing
35 different finishes including all the ones you learned in
class. We do this because there is a lot of information to remember
in 6 days. You will be able to practice along with the DVD to
perfect your technique. On the talk forum we have the "Sample
How to Gallery". This is where applicators from all over
the Country share their newest creations. Step by step including
the plasters used, how they were applied, and even the color
formulas. All steps is shown with pictures. Many of these methods
carry the plasters to more of a decorative effect. With this
input from the entire Safra Family we will all stay ahead of
We do not just teach the plasters,
we also apply. Every technique you will learn can actually
be done on a wall, not just on a sample board. We recently won
an award from Safra's Italian headquarters for one of our plaster
applications. They had never seen Venetian Plaster taken to
such a decorative effect. We don't look at our Venetian Plaster
as just a plaster job, but instead as art. This superior look
we achieve cannot be accomplished with your over-the-counter
applicators will be promoted in our National Advertisement
Campaign. Instead of spending our advertising budget
on getting more Venetian Plaster applicators, we decided to
spend it to promote all of our applicators nationwide. In the
faux painting or decorative stucco field this is virtually unheard
of. The others leave the promoting to you. Be
sure to view our Venetian Plaster Applicator of the Month!
Here in the USA, with the support of Safra, we are setting
the standard. No one teaches or imports as many Venetian plasters
as we do. Combine the free job referral, free network of applicators,
free phone support, private discussion board to share color
combinations as well as techniques, over 1 million dollars of
plaster in inventory and the choice is clear. Whether you are
a seasoned professional, or new to the business, The School
of Italian Plasters offers the best training with the best plasters
from Italy. If you are interested in Venetian Plaster, use the
plasters the Italians ask for by name: Artenova by Safra.
or email today for free samples and information on Italian Plaster.
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